Reconnecting the World with the Legendary Silk Road

Reconnecting the World with the Legendary Silk Road

This program aimed to promote Silk Road tourism by enhancing the visitor experience in Uzbekistan’s historical cities, including Samarkand, Bukhara, and Khiva. By combining cultural preservation with modern tourism infrastructure, the project sought to attract international travelers while preserving the rich heritage of these iconic cities.

Key Project Objectives

1.Revitalize historical landmarks with restoration and preservation projects.
2.Improve tourist facilities such as visitor centers, signage, and transportation.
3.Develop experiential tourism programs like guided tours, cultural performances, and workshops.
4.Collaborate with international stakeholders to increase global awareness of Uzbekistan’s Silk Road destinations.

Project Steps

Results & Impact
1.Increased Tourism: Boosted visitor numbers to Silk Road cities by 40% within the first year.
2.Local Employment: Created 500+ jobs in tourism-related fields.
3.Cultural Preservation: Restored 10+ historical sites to their original grandeur.
4.Global Recognition: Elevated Uzbekistan as a premier Silk Road tourism destination on the global stage.

1
Site Assessment
Identified key historical landmarks in Samarkand, Bukhara, and Khiva that required restoration. Conducted surveys to understand the needs of tourists and local stakeholders.
2
Restoration and Infrastructure Development
Partnered with cultural preservation experts from Korea to restore architectural landmarks. Constructed modern visitor centers and upgraded transportation links to improve accessibility.
3
Cultural Program Development
Designed immersive tourism experiences, including: Traditional craft workshops (e.g., silk weaving, pottery). Nighttime cultural performances showcasing Uzbek music and dance. Guided tours with multilingual support to engage international travelers.
4
Marketing and Awareness Campaigns
Launched an international marketing campaign to promote the Silk Road experience. Utilized digital platforms, travel expos, and partnerships with global tour operators.
5
Training Local Workforce
Trained 50+ local guides, artisans, and tourism operators to provide high-quality services to international visitors.
6
Monitoring and Feedback
Implemented a feedback system to gather insights from visitors and continually improve services.

Testimonial:

Project Information

Client Name:
Uzbekistan of Tourism
Connect for Seamless Collaboration
Need Assistance? Contact Us
+82 70 7786 9074

We provide tailored localization services to ensure seamless business operations between Korea and Uzbekistan

Contact Info

+82 70 7786 9074

+998 99 810 93 00 

info@teran.co.kr

Office Address
2.15 Fundamental va Amaliy Tadqiqodlar Instituti, Qori Niyoziy ko’chasi , Mirzo Ulug’bek, Тоshkent
Select the fields to be shown. Others will be hidden. Drag and drop to rearrange the order.
  • Image
  • SKU
  • Rating
  • Price
  • Stock
  • Availability
  • Add to cart
  • Description
  • Content
  • Weight
  • Dimensions
  • Additional information
Click outside to hide the comparison bar
Compare